Business Analytic Stream/Area in TSM

In today’s highly interconnected and communicative world, nearly 2 million terabytes of information is generated every day. Every company today depends on analyzing this data to strategize and market its products and services. Consequently, the demand for trained analytics professionals has risen exponentially in recent years. However, trained professionals in analytics are not available easily, and therefore, this is an area where there is an immense opportunity for those who get on the curve faster.

What is Business Analytics?

Business Analytics is basically a science to help the management in decision making to enhance opportunity to monetize its products and services. Business Intelligence specialists make extensive use of data, statistical and quantitative analysis, and explanatory and predictive modelling to help find answers. 

Shortage of skilled analytics professionals

As per a Mckinsey Global Institute report, by 2018 the US alone could face a shortage of 1.4 to 1.9 lakh people skilled in analytic techniques and outcomes, and almost 15 lakh managers with the know-how to use the analysis of big data.

Some of the companies in India hiring analysts and analytics professionals are:

Company type Company Niche analytics Mu Sigma, Fractal Analytics, Marketintelligent, Gramener In-house units HSBC, Citibank, Tesco, Target, HP, Flipkart, Morgan Stanley, Credit Suisse, etc Brokerages Karvy, MotilalOswal, PNB Gilts, Bajaj Capital, Angel Broking, etc Accounting Firms KPMG,  Deliotte, E&Y, PWC, Grant Thornton, BMR Advisors, etc Research Thomson Reuters, Bloomberg, CRISIL, Macquarie Reseach, ICRA, etc KPOs EValueserve, Merill Corp, First Source, TCS (KPO), Genpact, Quintegra, etc IT Wipro, TCS, Infosys, IBM, Cognizant, Accenture, etc

Business Analytic Stream/Area in TSM

Thiagarajar School of Management,Madurai also keen in analyzing the business requirements of the young aspirants and adopt itself to the upcoming trends by including Business Analytics as an additional area where the students can also master in it. This Stream consists of the following electives.

1. Business decision Models
2. Data Mining and Business Intelligence
3. Econometrics
4. HR analytics and metrics
5. Financial Risk Analytic and Metric
6. Marketing Analytic and Metrics
7. Advanced Quantitative methods in management
8. Managing for Analytics
9. Supply Chain Analytics and Metrics

This article is written by K. Karthik, I Year MBA.